Shaanxi Baisfu Bioengineering Co., Ltd. Leads Technological Innovation of WS-12 Coolant, Empowering Upgrades in Multiple Industries

In 2025, the market size of functional snacks in China is expected to exceed 58 billion yuan, with an annual growth rate of over 40% for cool - themed products. The pursuit of unique tastes and functionality by Generation Z consumers is driving the industry into a new era of transformation opportunities. Against this backdrop, Shaanxi Baisfu Bioengineering Co., Ltd. has become the focus of industry attention with its technological breakthroughs in WS-12 coolant. As a high - tech enterprise specializing in the R&D, production, and sales of flavors and fragrances, Baisfu takes innovation as its core driving force, bringing revolutionary cooling solutions to multiple industries, including food, daily chemicals, and pharmaceuticals.

Surging Market Demand, WS-12 Demonstrates Unique Advantages

With the continuous increase in consumers' demand for health and personalized experiences, traditional coolants can no longer meet the diverse needs of the market. As a derivative of menthol, WS-12 has significant technical advantages compared to traditional menthol: it is non - volatile and odorless, yet it provides excellent initial cooling properties and a long - lasting cooling effect of 15 - 30 minutes. This characteristic makes WS-12 perform particularly well in high - temperature processing environments. Even at 200°C, its cooling intensity remains unaffected, perfectly solving the problem of rapid loss of cooling effect of traditional menthol in high - temperature processes such as baking.
Market data shows that in 2025, the compound annual growth rate of niche categories such as cool - flavored melon seeds reaches 8.3%, and the repurchase rate of products containing functional additives is as high as 47%. This trend confirms consumers' strong demand for long - lasting cooling experiences. Shaanxi Baisfu Bioengineering Co., Ltd. has keenly seized this market opportunity. With its advanced production processes and strict quality control, the developed WS-12 coolant can produce a good cooling effect with an extremely low dosage of only 30 - 100mg/kg, providing customers with a highly cost - effective solution.

Technological Innovation Leads the Industry, Emphasizing Both Safety and Efficiency

During the R&D and production of WS-12, Shaanxi Baisfu has always adhered to the principle of combining technological innovation with safety and compliance. The cooling mechanism of WS-12 is based on its effect on the human TRPM8 receptor, which can generate a mild and long - lasting cooling sensation without irritating the skin or mucous membranes. It is very suitable for use in products for sensitive skin and children's food. This characteristic enables WS-12 to have a much wider application range than traditional coolants.
The microencapsulation technology adopted by the company is one of its core competencies. This technology not only further enhances the stability of WS-12 but also enables the controlled release of the cooling effect, allowing end - products to present the best cooling experience in different scenarios. At the same time, Baisfu strictly follows domestic and international food safety standards. Its WS-12 products have passed domestic standards such as GB 2760 - 2014, as well as relevant regulations and certifications of the US FDA and the European Union, ensuring the compliance and safety of the products in the global market.

Diverse Application Scenarios, Empowering Industrial Upgrades

The outstanding performance of WS-12 gives it broad application prospects in many fields. In the food industry, it is not only suitable for traditional cool products such as chewing gum, candies, and beverages but can also play a unique role in baked goods, dairy products, and even beer and liquor, endowing these products with a new dimension of cool taste. Take the cool - flavored melon seeds launched by Qiaqia Foods as an example. By adding WS-12, the product has achieved a taste upgrade, driving the unit price to increase by 30% - 50% compared to traditional products, fully demonstrating the commercial value of WS-12 in food innovation.
In the daily chemical field, WS-12 is widely used in products such as toothpaste, oral care products, skin creams, shampoos, and shower gels. Its mild and non - irritating properties make it an ideal choice for products for sensitive skin, while the long - lasting cooling effect can bring consumers a more pleasant user experience. In addition, the application of WS-12 in the pharmaceutical field also shows great potential. It can be used in products such as plasters and pills, providing patients with additional cooling and soothing effects.

Forward - looking Layout for the Future, Baisfu Leads Industry Development

Facing the rapid development trend of synthetic biology technology, Shaanxi Baisfu Bioengineering Co., Ltd. actively explores the combination of natural extracts and synthetic technologies, committed to developing more efficient and environmentally friendly coolant solutions. A relevant person in charge of the company said, "We always pay attention to the development of cutting - edge technologies in the industry. In the future, we will continue to increase investment in the R&D of WS-12 and its derivatives, providing customers with more innovative and competitive products."
As a leading supplier of flavors and fragrances in the industry, Shaanxi Baisfu not only provides high - quality WS-12 products but also is committed to providing customers with customized solutions. Whether it is product formula optimization or production process adjustment, the company's professional technical team can provide customers with comprehensive support, helping customers stand out in the market competition.