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The Rising Demand for Cooling Agents in Personal Care Products

Why Cooling Agents Are Taking Over

Cooling agents like WS-23, WS-3 have become essential ingredients worldwide.

Key Drivers

  • Sports Nutrition: sensory experience in supplements
  • Personal Care: WS-23 in after-sun products
  • Clean Label: high potency at low usage levels

Contact kenny@baisfu.com for samples.